In-store marketing serves to attract customers to the store itself. While e-commerce platforms always seem to be one step ahead, brick-and-mortar stores can offer customers a great POS experience. This is a major advantage of an in-store marketing strategy. Unlike digital marketing strategies that can be too disruptive, it happens when customers are engaged and ready to buy.

On this page, you'll find everything you need to know about in-store promotion, from the basics to in-store promotion best practices for brick-and-mortar stores. Now, let's dive in!