Retail refers to how retailers, brands, and other product companies sell their products in stores. The purpose of retail is to encourage purchases. Successful retail requires careful planning, implementation, management, and analysis. Let's take a look at the aspects of a good retail strategy and some tools that can help brands, FMCG and FMCG companies, and retailers track and maintain a lot of products while shopping.

Definition of in-store merchandising: display arrangement, shelf placement, space allocation, and other considerations for displaying and selling products in a physical retail store. While general merchandising can include elements of product design, packaging, online sales, and brand promotion, in-store merchandising is about selling products in a store.