Promoters are loyal enthusiasts of your brand. This gives your company an NPS score of 9 or 10. This means they are "very" or "extremely" likely to recommend your brand to a friend or family member. Brand promoters can amplify your company's strengths, generate referrals, educate new users, and even guide your product roadmap. With that in mind, we've created ten ways you and your team can do more to expand your brand's reach with promoters.

Loyal customers like to be recognized. Small businesses may have the capacity to build personal, face-to-face relationships with customers (think about your favorite local restaurant; you might know most of the employees!) while companies are growing, and large corporations can use digital capabilities. Be present to give the promoter personal notes from managers or other relevant team members.