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Advances in new technologies and the rise of fintech have changed consumer expectations of financial services. However, with the rise of fintech, money laundering and terrorist financing are also on the rise. Financial institutions should have AML and KYC programs to limit their vulnerability to these crimes.

For example, in the EU, the laws of different member states are based on provisions such as AMLD 4 and 5. As a result, the laws of other countries are similar and often differ only slightly. However, these differences pose additional challenges when companies operate globally and hav

Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need.

Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th

Visual merchandising designs and displays products in retail to attract shoppers' attention and drive sales. This is achieved by creating a display that showcases the product's appearance, features, benefits, and uses visually appealingly. Larger companies typically have sales associates who work closely with the retail marketing team to create displays that align with the overall brand image and goals. Independent retailers can control their shows without being constrained by brand rules.

Most importantly, visual merchandising is about more than just making products look good. The idea is

Several times as a retailer, there might have been scenarios where you are left wondering which one of your marketing or advertising worked. You've either got the right audience where the target customer is in your store or e-commerce channel with the correct item at the right price, and they're ready to buy. Sounds good, right? You're about to make a sale when the customer clicks to add the item to their cart or physically selects the item from the store. But the story unfolds when the dreaded "sold out" message appears,z or an empty shelf in the store greets the customer.

There are several ways that a seller needs to follow to maximize profits and get more sales. One such evergreen measure is the merchandise planning process that includes selecting, managing, and displaying products in such a way that it brings the maximum turnover and increases brand visibility.

This activity generally meets the customer's demands by making the correct item available in quantity and price.

Several activities make a seller lose potential customers and increase the overall costs. This includes buying the merchandise in an unplanned quantity or not calculating the transp

Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions.

The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond t

Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.

Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fea

Brand promoters introduce the company's products or services and ask them to acquire new customers through various marketing means. In contrast, in the second scenario, the company needs to increase the number of customers as much as possible. Marketing promoters help and inspire you to retain customers and turn them into brand ambassadors. A marketing promoter is the face of a company or a branded product.

A promoter is an individual or group of individuals who have an idea that can increase the success of a business. After implementing the concept, the marketing planner conducts initial

BTL marketing includes in-store promotions, direct mail, email marketing, telemarketing, trade shows, event and experience marketing, targeted advertising, and more. Included. These activities aim to increase brand awareness and sales by building personal and engaging relationships with target customers.

In a dynamic and trending world, companies cannot succeed with traditional strategies. As consumer lifestyles change, brands and companies must change how they approach consumers. Above the Line (ATL) activities have been popular for several years.

In the age of e-commerce, online selling has become one of the most popular and profitable businesses. However, not all online sellers can achieve their desired sales even after sufficient advertising. Many factors can contribute to the failure of online sellers to reach their sales goals like poor designing of product images, inefficient content creation, or marketing strategies. It is very crucial to identify your potential audience and study their purchasing behavior to get par ahead of your competition and reach your desired sales.

In a hurry/hoard to upload the listings on the e-comme

Data is the key to making wise decisions and succeeding in the current fast-paced business world. And having a clear understanding of your sales metrics is crucial when it comes to sales.

Because of this, effective businesses put a strong emphasis on measuring every component of their sales team, sales strategy, and go-to-market model.

However, choosing which sales metrics are essential with so many available can be confusing.

We've put together this comprehensive guide to sales metrics to assist you in locating the figures you need to be aware of.

As it advances, technology becomes increasingly a part of our daily lives. Our online and offline activities are no longer separated. Marketers, salespeople, and customer service representatives must adapt as consumer behavior changes. We'll need to pursue a single, all-encompassing strategy that gives customers access to our channels whenever they want.

By combining the benefits of every communication channel, marketing teams can use omnichannel marketing to spread a brand message successfully. The likelihood that target customers will convert to leads is also increased because they can r

By utilizing below-the-line promotion strategies, the company can keep control over its marketing initiatives and avoid paying middlemen and outside agencies. Therefore, BTL promotion is less expensive than ATL promotion.

BTL advertising can generate sales because it targets consumers based on their needs or preferences. Results are easily quantifiable, offering valuable data for determining the return on investment. We will discuss two of the numerous btl activities here.

Sales promotions, also known as btl activities, are short-term retail sales growth strategies that attract new cust

Before conducting business with a client or entity, a set of procedures referred to as "Know Your Customer" (KYC) is meant to verify that person's or entity's identity. The KYC process typically involves collecting specific information from a potential client and verifying that information to ensure its accuracy in order to estimate the potential business risk of onboarding a new client.

The KYC verification process is required by global anti-money laundering (AML) and terrorist financing (TF) protocols, which seek to stop illegal activity and financial crime. Risk management, workflow aut

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps:

Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to

Know Your Customer (KYC) is a critical factor in combating financial crime and money laundering today, and customer identification is the most important aspect as it is the first step to better performance in other stages of the process.

Let's start with the definitions of KYC and eKYC and see how advanced identity verification systems can better support the KYC process. Have finished?

What is KYC? KYC is about knowing your customers and sometimes getting to know them.

KYC, or KYC verification, is a mandatory process that identifies and verifies a customer's identity upon opening an

Promoters are loyal enthusiasts of your brand. This gives your company an NPS score of 9 or 10. This means they are "very" or "extremely" likely to recommend your brand to a friend or family member. Brand promoters can amplify your company's strengths, generate referrals, educate new users, and even guide your product roadmap. With that in mind, we've created ten ways you and your team can do more to expand your brand's reach with promoters.

Loyal customers like to be recognized. Small businesses may have the capacity to build personal, face-to-face relationships with customers (think abou

As an online seller, listing products on Amazon or other e-commerce platforms can be difficult. Things get complicated if you decide to diversify into multiple markets. However, diversification is a labor-intensive process. Therefore, to build brand awareness across multiple channels and speed up the product listing process, it is important to take the help of various tools available in the market.

Doing all this manually would require a lot of workforces and a lot of time. You can also stay far behind the competition.

Reputation and popularity often determine the success of a company. More is needed for a company to present itself in the best light. They need real, reliable defenders. Personal connections from real people resonate better with audiences than straight brand news. The following article explains who a brand promoter is, what benefits they provide, and how your company can benefit from hiring promoters.

A brand promoter is a person who represents and promotes a company, endorses the products it offers, and embodies the company's identity through words and actions. A brand promoter is an exp

As an online seller, listing products on Amazon or other e-commerce platforms can be difficult. Things get complicated if you decide to diversify into multiple markets. However, diversification is a labor-intensive process. Therefore, to build brand awareness across multiple channels and speed up the product listing process, it is important to take the help of various tools available in the market.

Doing all this manually would require a lot of workforces and a lot of time. You can also stay far behind the competition.